The Color Merge makes individually branded global messaging possible.
The Color Merge is a system I developed over the course of a year working for Keplr Vision. At time of writing, we provide marketing services for almost 300 optometric practices across the country. Without this tool, we would not be able to produce individually branded messages for those practices in anything approaching a cost-effective amount of time.
This system references a library of logos and brand colors to automatically generate as many proofs as are needed, in a matter of minutes. The images below are a small selection from a Back to School campaign we launched in August of 2021. These specific images are for email newsletters, but that is far from the extent of the Color Merge’s capability.
Keplr Vision makes use of this program for social media images, signage, medical forms, and promotional items: the Color Merge is a lightweight, flexible program that can automate any standardized design project with minimal setup.
